Teaser trailer producers are generally given very little in terms of clips. This is very evident in the teaser trailer for The Dark Knight, where a picture of the Batman symbol alone is used to create tension and drama. I would like to experiment with this minimal approach when creating my own product, as I feel my work should resemble a real-life teaser trailer, and therefore I am going to use only two scenes from my movie.
The first scene will show the doll and Shelly in the dining room, engrossed in some sort of face off with each other. This will make up the majority of my teaser trailer, and will be interlaced with music and intertitles for tension and realism. I feel the scene will create a disturbingly calm vibe, and therefore I need music that complements this oddly tranquil ambiance - Demented Dreams, a serene but frightening piano piece from freeplaymusic.com, fits the bill perfectly.
Another interesting thing about this track is the annoying recurring riff, which is brilliant for the sort of atmosphere I want to build, as it will most probably make the audience feel very awkward.
The second scene, which includes the doll hanging from a shower rail, will form the finale of my teaser trailer. This was not originally in my plans, but as my trailer is very calm and serene for the most part, I feel it needs some sort of shocking conclusion to give one final blow to the audience, hopefully showing them that there is much more to this film than simply sitting in the kitchen (it is a little taste of the action to come, which would hopefully result in many intrigued viewers/box office sales in the real world). The track I plan to use is About to Detonate, a loud and menacing drum track from freeplaymusic.com which will complement the sinister event taking place, and hopefully jolt the audience from the eerie tranquillity I will have lulled them into with the first half of my trailer.
In addition to this, I will be adding a small amount of dialogue to the scene, to supplement the shock I am trying to give, and also provide a bit of background information on the incident that is happening (it will flesh out the scene). The dialogue will be a cold and crazy laugh from Shelly, enhanced with an echo effect which will hopefully make the audience feel as if they are trapped in Shelly’s insane snigger.
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I want my intertitles to be a combination of both the stereotypical and the artistic, as I feel this would draw in a large and varied audience in the real world. Here they are:
“From Crazy Madam Productions”
“Comes a stylish psychological thriller”
“Set to rock the world of film”
“Twenty Twelve”
“Porcelain” (Demented Dreams will decrease in both instruments and volume at this part of the trailer, creating an environment in which the audience can be solely focused on the name of my film, causing them to remember it well. A droning sound will also be made here, which I feel represents the slow rise of the doll perfectly).
In stereotypical trailers, it is very common for intertitles to outwardly and unapologetically say things that rocket the tension sky high, and therefore “set to rock the world” conforms very well. This method can be seen in the Breaking Dawn teaser trailer (“the event that will change everything”).
“She’ll break you”
In stereotypical trailers, it is very common for intertitles to outwardly and unapologetically say things that rocket the tension sky high, and therefore “set to rock the world” conforms very well. This method can be seen in the Breaking Dawn teaser trailer (“the event that will change everything”).
However, the lack of names and mention of “psychological thriller” also make my intertitles artistic, as they show that I am putting focus on storyline and characters rather than actors/people.
I am thinking about showing my intertitles very slowly and having them increase in size as they go on, in order to build anticipation and give a sense of something lurking/creeping up.
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For my editing, I want to use “jaunty editing”, a form of cutting which compiles very long clips and very short clips to create a product which feels very off-kilter and uncomfortable to watch, as I feel it will complement my uneasy psychological genre well. I would also like to apply a lack of continuity as I feel it will reflect Shelly’s broken mind.
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