Twilight

Music: a quiet, romantic orchestral piece in a minor key, mixed with sharp, menacing string sounds. The romantic side of the music reflects Edward and Bella's passionate love, but the threatening part of the track hints to the audience that things in this romance are not going to run smoothly. This cocktail of good and bad in the music creates a lot of excitement for the audience, as they have no idea what will happen next. It also shows that there will be something for everyone in this movie (people who desire romance get romance and people who desire something darker get that too).

Pace: Very much like the music, the clips in this trailer are constantly changing pace (one minute Edward and Bella are having a slow conversation, emphasising their soon-to-be close connection, and the next a barrage of fast clips are attacking the viewer, showing Edward’s violent side). This mixture of sluggish and speedy clips (and consequently, good and bad actions) creates the same effect as the music – it displays both sides of the movie to the viewer, expanding the prospective audience as there is something for everyone.

Dialogue: Most of the dialogue in this trailer is dramatic and menacing, such as “this is wrong” and “I’m not scared of you”, presenting this film as dark and broody to the audience. However, in comparison to action, there is not a great deal of dialogue in this teaser trailer, implying that speech does not drive the film. This disregard for language and speech in the trailer deeply helps to portray Twilight as a stereotypical Hollywood movie, where special effects and crazy stunts speak louder than words.

Voiceover: There isn’t a voiceover in this trailer, suggesting that this high-budget movie wishes to be considered as a serious, artsy piece (Twilight is jumping on the “artsy bandwagon”). It could also be that the trailer needs more focus on the amazing visuals (stunts and special effects), and therefore the voiceover element has been cut so as not to detract from this.

Shot types/camera angles: The majority of the shots in this trailer are close ups and mid shots, showing that this film is all about emotion, and that the main problems in the film will be based around feelings. These shots also give the audience a good view of the main actors, possibly enticing them even more due to their favourite actor being present. Lastly, close ups and mid shots create a very claustrophobic and uncomfortable feeling, emphasising the darkness in this film, and the fact that Bella doesn’t know what she is getting into, which generates suspense for the audience.  

Intertitles: The intertitles focus on storyline over actors, showing that the film is not relying on stars to pull in the audience. However, the teaser trailer does mention “the worldwide bestseller”, which sets up high expectations within the viewer, drawing them in. This intertitle also implies that not a lot of effort has been put into this teaser trailer, as the film already has a worldwide fan base that it can rely on for box office sales (meaning that the trailer is probably not as good as it could be). Finally, the intertitles address the audience directly (“When you can live forever, what do you live for?”), creating a “bond” between audience and trailer, which may make the film more appealing to certain people, as they feel the producers behind the trailer are genuinely interested in them.