The hammer is very big whilst the image depicting Shelly is very small, showing that Shelly is the victim in a clear manner, and that she will face huge problems during the course of the storyline. As the hammer is just resting above Shelly’s head, it is also implied that she is just on the verge of breaking, which poses an intriguing question to the audience – is she going to break or not? This would hopefully result in more box office sales, due to the audience’s curiosity.
As Shelly is represented by a sign usually associated with normal, average, day-to-day females (female toilet sign), it creates a nice ironic effect, as Shelly is far from regular (she is crazy). The girl is also faceless and dull, suggesting that Shelly has lost all identity, as her life is now consumed by Constance.
The simplistic design is very mysterious and leaves much to the audience’s imagination, as there are no actual photos from the film included. This would build excitement tenfold as the viewers still have so much to find out – they are only being given a taste of what they are in for.
As Shelly and the hammer are the same menacing colour (black), it is suggested that Shelly will end up just as evil and corrupt as the doll she fears is against her.
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